Accomplished marketing copywriter with experience in fashion, beauty and home goods. A master at selling $15,000 dresses in 43 characters or less! Conceptual thinker with experience in branding, campaigns and print advertising. Compelling storyteller, highly creative and empathetic. Diligent problem-solver with excellent research skills. Hard-working, collaborative, nimble and quick.

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Copywriter, Brooks Brothers

2017– Present

New York, NY

Writing customer emails, site updates, web copy, print collateral, brand blogs, product naming, store signage, campaign concepting and more. Developed more efficient workflow for product description copy team. Helped to build and edit brand style guidelines and copy standards.

Freelance Copywriter

2014–Present

New York, NY

Clients include:

  • Barneys New York – web product copy

  • Tahari ASL – web product copy

  • Jones New York – web product copy

  • AltchekMD skincare – national advertising campaign

  • MOODmatchers Lipstick collection – brand positioning copy and new website copy

Copywriter, Saks Off 5th

2014–2016

New York, NY

Wrote web copy for apparel, accessories and home soft goods. Primary writer for Shoes & Handbag, Kid’s, and Menswear. Maintained and developed cross-banner copy standards. Conducted regular site clean-up. Daily interface with Item Set-up and Merch. Ops teams. Initially worked across HBC Digital brands (Saks.com, Off5th.com and Lord & Taylor.com).

Assistant, Totem Creative

2012–2014

New York, NY

Joined start-up advertising agency to assist in set-up and day-to-day operations. Duties included research; maintaining principals’ social media accounts; client care and entertainment; record-keeping systems development.

Project Assistant, Schawk Retail Marketing

2011–2012

New York, NY

Assisted account and design staff, conducted research, sourced prop materials and assisted at photo shoots.

Apprentice Copywriter

2006–2014

New York, NY

Trained under a retail/direct response copywriter, writing web and catalog copy for a variety of fashion clients including Tommy Hilfiger, Roaman’s, Jessica London and others.

 

EDUCATION

Hunter College, New York, NY

The Evergreen State College, Olympia, WA


TECHNICAL SKILLS

  • Microsoft Office (Word, Excel, Outlook, PowerPoint)

  • Adobe (Photoshop, Acrobat, InDesign)

  • FileMaker Pro

  • CMS platforms including Informatica PIM and Blue Martini IMT

  • HTML proficient