Accomplished marketing copywriter with experience in fashion, beauty and home goods. A master at selling $15,000 dresses in 43 characters or less! Conceptual thinker with experience in branding, campaigns and print advertising. Compelling storyteller, highly creative and empathetic. Diligent problem-solver with excellent research skills. Hard-working, collaborative, nimble and quick.
Copywriter, Brooks Brothers
2017– Present
New York, NY
Writing customer emails, site updates, web copy, print collateral, brand blogs, product naming, store signage, campaign concepting and more. Developed more efficient workflow for product description copy team. Helped to build and edit brand style guidelines and copy standards.
Freelance Copywriter
2014–Present
New York, NY
Clients include:
Barneys New York – web product copy
Tahari ASL – web product copy
Jones New York – web product copy
AltchekMD skincare – national advertising campaign
MOODmatchers Lipstick collection – brand positioning copy and new website copy
Copywriter, Saks Off 5th
2014–2016
New York, NY
Wrote web copy for apparel, accessories and home soft goods. Primary writer for Shoes & Handbag, Kid’s, and Menswear. Maintained and developed cross-banner copy standards. Conducted regular site clean-up. Daily interface with Item Set-up and Merch. Ops teams. Initially worked across HBC Digital brands (Saks.com, Off5th.com and Lord & Taylor.com).
Assistant, Totem Creative
2012–2014
New York, NY
Joined start-up advertising agency to assist in set-up and day-to-day operations. Duties included research; maintaining principals’ social media accounts; client care and entertainment; record-keeping systems development.
Project Assistant, Schawk Retail Marketing
2011–2012
New York, NY
Assisted account and design staff, conducted research, sourced prop materials and assisted at photo shoots.
Apprentice Copywriter
2006–2014
New York, NY
Trained under a retail/direct response copywriter, writing web and catalog copy for a variety of fashion clients including Tommy Hilfiger, Roaman’s, Jessica London and others.
EDUCATION
Hunter College, New York, NY
The Evergreen State College, Olympia, WA
TECHNICAL SKILLS
Microsoft Office (Word, Excel, Outlook, PowerPoint)
Adobe (Photoshop, Acrobat, InDesign)
FileMaker Pro
CMS platforms including Informatica PIM and Blue Martini IMT
HTML proficient